With 8.8 billion euros in revenue, the Internet deserves a serious look…
During the first quarter of 2011, the combined turnover of online sales reached 8.8 billion euros*, a 20% increase from the previous year. The number of online buyers grew by 11%, while the number of websites increased by 28%, with over 80 million transactions**. It’s easy to see that the Internet has become a major player in today’s business world, both as a communication medium and as a source of revenue. It is one of today’s most essential tools of business development.
But while it serves as a crucial vessel of information and image for trademarks and businesses, the Internet also makes it easier for infringers to plan and execute their attacks: many cannot resist the pull of such vast amounts of money being exchanged over the Internet and the temptation to draw customers away from legitimate websites.
Some infringers reserve misspelled domain names that closely resemble reputed trademarks with the intent to resell them to the highest bidder or simply to unduly generate advertising revenue.
Other widespread problematic practices include illegal downloading, the online sale of counterfeit goods, the posting of negative publicity on ever increasing and popular Web 2.0 technologies and social networking platforms, etc.
Acts of infringement, unfair competition, brand bashing… All this beckons the question: how safe is the future of your trademarks on the Internet? At Degret, we’re here to help you to legally secure your presence on the Internet.
Our experts assist you in setting up a sound reservation strategy for your domain names. Once we have determined that a domain name is available, we proceed with its reservation and attend to all necessary registration formalities.
But our work doesn’t stop there. In fact, it’s where it truly begins: we ensure that your rights are always kept in force, we keep them under close surveillance, and we initiate any dispute resolution procedure necessary.
We also monitor the use made of your rights by online advertising outfits or within social networking platforms and take appropriate action if we detect wrongdoing.
*Fevad, 1st Quarter 2011 e-commerce Report
** source Médiamétrie – Internet Usage Observatory